Geneva was born May 6, 1971 in Jackson, Mississippi. She earned a degree at the Mount Holyoke College and had a mundane career in the business world before she decided to pursue acting full-time. After first small roles in late 1990’s, Carr’s resume as an actress began to grow fast. She played for example in College Road Trip, It’s Complicated, and The Melancholy Fantastic. She currently plays Marissa in TV show Bull which tracks the cases of jury consulting firm.